About us

Honesty &
Expertise. Always.

Our Story

AboveBoard Financial® was started by Wallis Tsai, who spent over 10 years at Goldman Sachs, first as an investment banker and then as a hedge fund investor.

As Wallis started looking into life insurance policies for her family, she realized without her professional expertise and knowledge of the inner workings of financial institutions, she would have been ripped off. And that is how AboveBoard Financial began.

Founded first as an educational site, AboveBoard Financial has grown over the years into an independent insurance brokerage agency, putting your best interest first to help find the right policy for you. Sure, we do things differently, but more importantly, we do things better.

Shaking hands with client
Our Mission

AboveBoard Financial is dedicated to simplifying the world of personal finances. We treat you the same way we’d treat a best friend—providing no-BS expertise, ethical advice, and top of the line service.

Shaking hands with client
Our Values

Each team member at AboveBoard Financial follows a simple rule: Treat everyone the way you want to be treated. Honesty and integrity are paramount. We give each client the advice we’d give a dear friend and put people ahead of profits.


To earn a client’s trust, you need to know your stuff. And we do. Our details-obsessed experts work overtime to understand what matters and we never wing it. As lifelong learners and teachers, we’re here to guide you.

Clients come first

Our goal is never to “make a quick sale.” The AboveBoard Financial approach is refreshingly different: we always put our clients' best interests first. Our team manages the entire process, overcoming obstacles, finding solutions, and delivering exceptional results.

Empathy and respect for all

This is a safe space where you can share your personal history and medical information without fear of judgement. Unlike some of the other guys, we put ourselves in your shoes and treat you with respect and empathy.

Love our work

At our core, we’re finance nerds who love finding a great deal and helping others. When you’re successful, we’re successful. And we always celebrate!

Meet the Founders
About wallis tsai
Wallis Wilkinson Tsai
Founder & CEO
Wallis developed a passion for quantitative analysis (and let’s be honest, Excel spreadsheets) during her 10 year career at Goldman Sachs and dreamed of starting the smart, ethical company she had wanted to advise her when searching for life insurance. Wallis delights in making wonky financial topics engaging and accessible, (like our “truth vs. BS” scale to rate insurance sales lines). This has led to many delightful client conversations and being invited to teach at Harvard Business School. In her spare time, Wallis enjoys taking in the wonders of New York City and engaging in the continuous team effort with her husband that is keeping up with their two kids.
About nancy huynh
Nancy Huynh
Technical Co-Founder
Nancy has worked in tech for over 15 years, building cool stuff—from aircraft design tools to online social games involving dancing pets and farm animals to bringing chefs to families' homes. After spending countless nights managing finances for her own family, she was thrilled to join Wallis in making personal finance easy—and even delightful—for all.